This article is based on Mark Suster’s blog post “Understanding VC’s – Where Are You on the Flightpath?” We’ve adjusted his article to sponsorship.
In today’s post I want to talk about the concept of a VC sponsor flightpath… But I use this all of the time as a metaphor when talking with entrepreneurs event organizers in person and I’ve found it to be a useful way of explaining to entrepreneurs event organizers what is going in in the VC’s brand/managers life.
When you visit a VC brand to tell them about your wonderful idea it’s easy to imagine that this person is not evaluating any other deals at the moment. I have no idea why, but that’s always how it always felt to me when I was an entrepreneur event organizer raising money. Of course I knew that they sat on other boards sponsored other events that kept them busy but somehow it seemed like I had all of their attention to myself during the fund raising process – especially the ones who seemed to like me and spend time with me. Even when you’re getting the VC sponsor love this reality I imagined couldn’t be further from the truth.
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