About Sponsorship U

We get slammed with requests on a daily basis for advice on acquiring sponsorship or connections to sponsors. In a nutshell, it isn’t easy. We can’t spend 10 minutes on the phone with people, and expect to solve their problem (not to mention it’s time-consuming and impossible to help more than a few people).

There are a small number of event organizers that are very good and get the majority of the sponsorship dollars. But there’s a large number of event organizers that are deficient in a few correctable areas and they work really hard, but don’t get any sponsorship.

Many event organizers want a sponsor to fund their idea, but it often takes them a long time to realize that such sponsors don’t exist. By this time, they are bitter and tired and blame the companies, rather than their own lack of understanding of what it takes to get sponsorship funding.

For brand/marketing managers and agencies, we hope to increase the quality of pitches you receive, and, thus, hope to improve the quality of events produced.

We’ve pretty much made all of the mistakes listed in this guide. Oftentimes, more than once. You’re encouraged to read this, read it again, and read it once more.

This guide won’t guarantee that you’ll get funded, but it will put you in a better position. At the end of the day, you’ll realize that either (a) you don’t need to pursue sponsorship as a method for financing your event, or (b) you have to make some adjustments to your current strategy.