Team
I’m Joe “Joey Digital” Womack III – currently Founder of digitalguestlist.com. I started planning events 10 years in college, and have planned/executed over 75 events touching approx. 50,000 people. I’ve also gained a ton of experience through digitalguestlist.com where we’ve advertised 4,000 events over the last 7.5 years. My LinkedIn bio is here, and my personal website is here.
You can contact me at me [at] @joeydigital [dot] me and on Twitter @joeydigital.
How I Learn So Much About My Event Marketing Strategies:
- Well, I use my own analytics platform digitalguestlist.com (duh!)
- It may not be perfect (yet), but it helps to produce “awe-inspiring” reports on consumers. We built it to make event marketing more science than art.
Methodologies I Use:
- Applying “Wildfire Marketing” concepts to increase viral distribution
- Leveraging social media to build relationships and track/analyze marketing campaigns in real-time
Companies I’ve Worked With Recently:
- Diageo (Crown Royal, Ciroc)
- Tradition Presented By New Era
- Ford Motor Company
Mr. Cockburn is a partner at Canon Capital Partners LLC, a Bethesda, MD. based financial and strategic advisory services firm.
Prior to Canon, Mr. Cockburn co-founded Brookmill Capital Partners, a Toronto-based management consulting and financial advisory firm, servicing firms in construction, real estate, manufacturing and service sectors. Mr. Cockburn’s main responsibilities included forming and managing partnerships, leading strategic advisory engagements, as well as capital-raising deal support and execution. Also during that time, Mr. Cockburn served as the President of TwoFiveBlue Inc; a US based consulting services firm established to provide strategic and technological advice to companies in various industries including: media, financial services and business advisory.
Prior to Brookmill, Mr. Cockburn served as an analyst at Carthage Venture Partners, now The Carthage Group, a New York City venture capital / private equity firm focused on investing in suppliers, partners and divestitures of Fortune 500 companies. Mr. Cockburn provided strategic support to the fund partners in the origination, analysis, structuring and management of investment opportunities. Mr. Cockburn was also responsible for producing industry reports on emerging technologies – and getting lots of coffee for the partners.
In summary, Mr. Cockburn is a serial entrepreneur, an avid reader (could be reading 4 books at any one time), aspiring golfer and world traveler, budding philanthropist, closet tree hugger, dangerous Risk (board game) player, a huge Jerry Rice fan (would love to meet him one day), a night owl, and a happy parent.
Tirrell is the visionary and executive leader of Liquid Soul Media (LSM). Since founding the company in 2001, it has grown into a full-service, award-winning Lifestyle Marketing Agency specializing in non-traditional marketing, media, and publicity for entertainment, faith, corporate, sports and non-profit organizations. LSM finds unobtrusive ways to integrate brands and marketing messages across lifestyle segments to maximize return on investment with measureable results. As a leader in modern marketing solutions, social-media, innovate campaigns and creative designs, LSM’s distinctive value-add approach has led to substantial year-over-year growth for the company.
Tirrell and LSM have become the top go-to partner for film and television studios looking to reach targeted audiences and drive box-office success and network ratings. LSM has provided marketing services for four (4) #1 box office films (The Princess and the Frog, Obsessed, Lakeview Terrace and Stomp The Yard), more than 20 other box office films producing over $450 Million and cable TV’s biggest sitcom hits Tyler Perry’s House of Payne and Meet The Browns.
In 2008, LSM won an Effie Award for outstanding marketing results for CNN Presents: Black In America campaign. Subsequently in 2009, LSM provided marketing for CNN’s Black In America 2 and Latino In America documentaries. Outside of film and television, companies like American Cancer Society, Denny’s Restaurant, XM Satellite Radio and Pepsi Bottling Company have turned to LSM to effectively reach lifestyle audiences.
In the sports arena, LSM is one of the top supporters of Historically Black College and University (HBCU) football. Annually, the company and its clients sponsor 8 football classic games and provides marketing and publicity activations that enhance these sporting experiences.
As an established entrepreneur, Tirrell has been involved with marketing, advertising, art direction, interactive media, web design and development since 1994 and has over 13 years of corporate experience leading multimillion dollar projects for The Coca-Cola Company, The Home Depot, NASA, Lyondell Chemicals, Cox Newspapers, and Eastman Chemicals.
